Making Ideas Happen

24Jun11

Lots of books out there talk about product development methodologies, but not many come from a designer’s point of view.

Scott Belsky understands the whims and tendencies of designers, and has advice on how to realize ideas.

In order to execute, the founder and CEO of Behance, says, designers must be able to overcome the creative mind’s tendencies to think of random ideas and actions. Although it might feel unintuitive, it’s necessary to stop thinking and just do the work necessary to finish the piece of work.

Belsky is also an advocate of making ideas public. Desginers may fear that the original idea will be diluted when it is shared to many people. But, the cost of variation from own vision is outweighed by benefits of shared ownership and scalability.

Overall, the book is about structuring the work process to let creative ideas materialize and yield results.

Lots of creative projects and people are mentioned as reference. Benjamin Franklin’s daily routine was simple and disciplined. Ji Lee is said to have worked on eight or more projects in parallel, a number that would require excellent project management skills.

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